Online trademark infringement has become a major issue for e-retailers, brand holders, trademark lawyers and the online advertising industry in general. With up to 20% of all hand-typed URLs being misspelled, a large market has emerged for "typo" domain names that exploit and monetize accidental traffic at the brandholder's expense. This practice known as cybersquatting – or typosquatting – costs brand holders millions of dollars each year in lost revenues and affiliate fraud.
CitizenHawk's digital brand management solutions help companies monitor, protect and enforce proper use of their brand online. CitizenHawk allows companies to protect one of their most valuable assets – their brand – and to reclaim millions of dollars in revenue lost through accidental traffic being monetized by fraudulent domain holders through PPC advertising, gambling, pop-ups, spyware, affiliate fraud and other spurious means.
The company's patent-pending technology crawls the Web to identify nearly all instances of cybersquatting that infringe on a company’s brand, sends notices of fraudulent activity to domain owners, interrupts the flow of money being paid to cybersquatters, and automates legal action to get fraudulent sites stopped for good.
Is your brand being hijacked? Get started today....
